Tell great stories to attract business customers. Choice Words/Chisolm & Co. shapes your brand messages and crafts your content to reach your prospects in multiple ways. With our strategic advice and counsel, our clients effectively communicate the unique attributes they offer their markets, shift perceptions, and gain new business. Founder and Principal Allison Chisolm is a professional writer and marketing communications strategist whose team helps companies find their stories to attract their target audiences. Since she founded Choice Words/Chisolm & Co. in 1996, they have served local, national, and international health, education, business, and manufacturing clients.